How to Make Money at the Farmers Market (Not Just Selling Produce)

by Lee Doppelt
How to Make Money at the Farmers Market photo

There are other ways to make money at a farmers market other than selling produce. Read on to determine if a farmers market side business might be right for you.

You enjoy sauntering around your community’s farmers market each Saturday morning. Besides purchasing fresh produce, baked goods, and homemade crafts for gifts, you feel good about supporting local growers and producers. Additionally, it’s fun to meet friends at the market.

The wood carving that you do is a fun hobby and friends have raved about your finished projects. They’ve encouraged you to create more and sell them.

Perhaps having a booth at the farmers market would be worth trying.

Know what you’re getting into before becoming a vendor at the farmers market.

Selling at the farmers market can be a big commitment. You want to be sure it’s right for you. Start by talking with some vendors at your market, particularly people you know personally, and ask specific questions.

One vendor, who built a specially designed motorized trailer for his booth to sell healthy made-to-order sandwiches, didn’t realize he’d need to be awake by three each Saturday morning to be ready when the market opens. After a year, he’s closing shop. Interested in buying his vehicle for seventy-five thousand dollars?

Peruse the website of your farmers market and read the vendor requirements. Many markets require that your goods be grown or produced in your state. You’ll need to decide exactly what you’ll sell, such as plants and flowers, baked goods (breads, muffins, cookies or pies), arts, crafts (scented candles, chainsaw carvings, and jewelry), or body care items (lotions).

Some markets require your commitment for the entire selling season; in many areas, it’s about six months.

Booth rental fees vary but expect to pay an average of five hundred dollars per six-month season. Some markets allow you to rent a spot weekly for approximately twenty dollars.

Booths are about ten by ten feet; you can choose your spot on a first come first served basis. If you think you’ll need electricity or water for your booth, you’d better inquire long in advance.

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Treat your farmers market booth as a business because it is a business.

You’ll want to start small and grow, selling more varied items as you tweak your business. Before the season begins, you must follow your city and states requirements for registering your business. Also, you’ll need to apply for a state resale number and know how to collect and pay sales tax that’s required in your state. Like any proprietor, you must maintain accurate records of income and expenses to be prepared for year-end federal and state income taxes. Proprietors use Schedule C to record farmers market profits.

Your expenses will include weekly or annual booth rental fee. If you’ll be selling baked goods, many municipalities require that they be prepared in a commercial kitchen; some vendors rent a church kitchen for this purpose. Additionally, you’ll want to invest in a sturdy table that will survive when crowds hover over your goods, eager to pay you. Many vendors also buy a tent, about ten by ten feet, the size of many farmers market booths; a tent is good protection for you against sun and heat and helps define your area. Depending on what you’re selling, you may need a commercial scale for weighing produce and also bags and labels for packaging. If you’ll be giving out free samples, a great way to entice potential customers, be sure to have appropriate containers as well as a nearby trash bin.

There are a few other considerations for selling at the market. Be sure your family car or van is large enough to transport your table, tent, and goods for sale. You also want to be certain you’re insured properly. For example, if someone gets cut from jewelry that you sold to them, you want to be covered. You also want to be set up for customers to use debit and credit cards if your farmers market permits that. Each customer credit card purchase will cost you, the vendor, approximately 3%, so price your goods accordingly.

Prepare well each season and each week to maximize sales and minimize stress.

If you’ll be selling non-perishable items such as crafts, use the months when there’s no farmers market to increase your inventory so that you’ll have enough to sell to make it financially viable to be in the market. Also, you’ll probably need help each week at the market, so hire someone, such as a family member or a teen, in advance. Be sure to package and price everything and make signs. Your prices need to be competitive with vendors selling similar items.

On the morning of each market, arrive promptly, by opening time, and dress appropriately. Remember a hat, sunscreen, sanitation gloves if you’ll be handling food, an apron, cash for change, and markers and labels if you’ve forgotten to price some goods.

Selling your goods can be a great way to make some extra income. You may want to start by sharing a booth a few times with an established vendor to see if you enjoy it.

Next time you visit your farmers market, imagine yourself there as a proprietor instead of a customer and consider whether selling at the farmers market may be something you’d enjoy.

Reviewed April 2021

 

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